Considerations for Creating a Website

Nothing is more important to us than making sure that, not only does your website look great, but that your venture is successful.

Towards that end, we like to know as much about your business as possible and during the design process, we will not only make you a great looking site, but alert you to possibilities and opportunities with your site that you might not already be aware of.

During this process we find ourselves having the same discussions with our new clients time and time again, so we thought it would be valuable if we could make a few of these considerations available on our site.

Getting Visitors through the Door

The first thing to consider about your website, is how you plan to use it and where you plan to get your visitors from.

Although some websites, such as product showcases and some business sites, are somewhere to direct enquirers to find out more about you and your services/products, most sites will be used to hook visitors onto your site to find out more about you and give you a chance to interact with them.

Think about where your visitors will come from. If its going to be from search engines, such as Google, Yahoo or MSN, then think about what they will be searching for in order to find you. Start by writing down what you would type in. Make a list.

When you make your website enquiry, we commission Search Engine experts to research these search phrases for you. So that you can find keywords that have the most number of searches, and the least competition. It may be that you have to start slowly with the least ambitious keywords, and build up slowly.

Also consider getting some kind of Pay Per Click marketing to kick start your site. As it may take some time for your website to perform well with the organic search engine listings.

Appealing to your demographic

With the writing and graphic style make sure that your website targets the users that you want to appeal to. So for business to business websites, you might want a more subdued design and for site aimed at the public, you can maybe be more flamboyant with your ideas.

We will advise you on what we think is the best course of action for your design, and working directly with our designers, come up with something that appeals to your target audience.

Who is going to write all your text?

Website copy is important for two reasons. Poorly written copy can be a turn off to users, and tying in with Getting Visitors on your site, keywords need to be worked naturally into your copy, so that they are there for Search Engines to Index.

While we are very happy to let you write your own copy, we employ a technical author and editor who will advise on your content, or if you wish write it for you.

Consider bullet pointing what you want each page to cover, and then it can later be expanded to full text.

Are you an ecommerce site? How do you plan to take payments?

Any website that is taking card payments online will need a merchant account and payment provider.

Merchant accounts are provided by the high street banks, and although they have set up fees, are generally the cheapest option in terms of ongoing fees. However applying for a merchant account can be a long process, as the banks will need to run very thorough checks on you and your business. This makes them slightly arduous for new businesses.

Most high street banks can also be your payment provider, although we highly recommend Paypoint as your payment provider. As official partners, we have aready worked extensively with them, making them cheaper to implement, and their support is excellent. However we are happy to quote to work with a payment provider of your choice.

If you don’t want to get a merchant account from the high street providers, your alternative is to use a 3rd Party Merchant account provider such as Paypal, Worldpay or Nochex. These are generally very quick and easy to set up but have higher fees, as they are taking a bigger risk for making less checks on your business.

What are your legal obligations?

If your website is trading online, then you will need terms and conditions. If you are an online shop, there are many services which we can advise on that provide boilerplate terms and conditions for your type of business.

If your requirements are more complicated, we strongly recommend you take legal advice. We can point you in the direction of a practitioner if required.

Terms and conditions are best displayed at the point at which the transaction is committed. And will be required if you are applying for a merchant account.

If you plan to store any information about your users, you are required to have a Privacy Policy that states what you intend to do with the information you collect. This is less complicated than your terms and conditions, so you are often able to use a boilerplate privacy policy.

Other factors

There are many other factors to consider, from registering your domain, to what kind of email you require.

Our best advice is to get in contact with us before you even get started, and we can help make sure that your energy is focused productively, and you get everything moving smoothly.

We look forward to speaking to you.