Copywriting, in our case, is the use of text to promote your website. The text will explain who you are, what you have to offer your customers and why you are the best business to provide what they are looking for. Clear, concise text, or copy, markets you as a professional company; with a serious business purpose. Good copy means getting your message to the people who need to hear it. How many times have you visited a website that looks good – all flash animation and blinky lights- but the text is so badly written, you are immediately put off? We will write your text from what you tell us you want to say and it will be clear, concise and grammatically correct.
When it comes to websites, good copy means you get better ranking in search engines. To achieve this we tactically plan which key words to use, where they are best placed to accomplish the highest ranking and we make sure that they are repeated where it gives your website the most advantage. Our copywriter has successfully done many websites and so the copy will read naturally– not as though it has been written by a robot.
How does good copy affect search engine ranking? We are experienced in writing Search Engine Optimised (SEO) text and specialise in producing wording that search engines can see. For example, we make sure that the page title and meta tags are correct and relevant. Search engines are also looking for unique text, so we write each page from scratch. All this is extremely important, but we never lose sight of the ultimate goal- giving your website relevant, credible text that tells your customers exactly what you are about and keeps them coming back time and time again.